Rock the Mountain

Research · Experiential Marketing · Sustainability

Where music, marketing, and sustainability meet.

A bachelor's thesis examining how experiential marketing and sustainability shape audience perceptions and brand image at Rock the Mountain, a Brazilian music festival. The research combined quantitative and qualitative methods to evaluate the festival's marketing strategies and environmental initiatives.

ESPM Rio · Bachelor's Thesis
Co-authored with Sofia Miagostovich

10/10Final grade · Bachelor’s thesis

Rock the Mountain case study cover: a festival crowd, a heart-shaped wooden sculpture and the study title in neon collage style.

Read the full thesis PDF · in Portuguese · 31 MB